The Green Escape
The Green Escape is a month-long campaign in Wellington that is designed to encourage young adults to walk outdoors through gamification, habit-building, and storytelling. The narrative follows the escape of Greenlings from Count Gorse’s grasp, with participants tasked to find them across the city. The campaign includes posters, teaser content, installations, a promotional video, and an app. This was a collaborative project with Zoe Stringer.